Stupid Article About IKEA

I was reading this article about IKEA. Aside from the obviousness that, yes, they're trying to keep you in the store longer to buy more things, what really annoyed me about this article was this picture and the accompanying caption:

A-mazing: A route a customer took through a store. Professor Alan Penn said they are designed to stop customers leaving

Clearly this isn't a route a customer took through a store. It's the route FIVE customers took through a store. Furthermore, who's to say they didn't enjoy walking though the store? There's some neat stuff in there. Something drew these customers to the store in the first place. They weren't forced into a maze and told "now get to the exit!" That map, I'm sure, would look quite different.

And the whole premise of the article is wrong. IKEA doesn't stop customers from leaving, they just get the customers to walk by as much merchandise as possible. Grocery stores do it too. Department stores, as well. Why do you think the escalator is always in the worst place possible? Hell, all retail stores do it.